There will be good-looking cakes

Why, Etsi is a digital artist. And this website is launching soon.

There is no rush to get this project off the ground. It has been on the work for a few months. In October, Etsi started the planning process and came up with an idea for a website.

By September, 2014, there are already about 1 billion websites on the world wide web. That was how we were pretty sure that we wanted to keep things at the very minimal. Etsi’s idea of minimal is anywhere between 1 and 100.

So here we are. Let’s be friends.


The next couple of days will be all about getting our content on the web or content inventory. The process is like syncing our materials with the requirements of the website. It’s going to take a couple of days, maybe weeks, but when we’re all done it’s going to be worth every sleepless night.

So far we’ve got 3 minimals and Etsi decided to keep the Trade tab as is. Our big projects and collections, however, will now be child tabs under the Minimals.

If you’ve been following our very minimal from the beginning, you might have missed the Minimals. They just got in.


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